Developing Marketing Knowledge 101

Most businesses believe marketing revolves around advertising where in fact marketing is much more complex an aspect of business as one would imagine. This Allectus University seminar is designed around the opportunity to build a strategic direction or plan for your small or mid-size business based on the essentials of marketing which are the “four P’s”. The four Ps are considered a fundamental marketing mix and are defined as product, price, placement and promotion. These four Ps are essential in developing a marketing strategy and this Allectus University seminar helps develop your business and your business’ image around your company’s product or service, placement in the right distribution channel, proper price points and finally promotion, which is where advertising lies.

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